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Casanova Pendrill rebrands to Casanova//McCann
Manuela Walfenzao| 2 de mayo de 2016
Otero: El cambio respeta el reconocimiento de la marca
McCann Worldgroup announced on Monday that Casanova Pendrill was being rebranded as Casanova//McCann. “The rebranding is more than a logo change. It is a recognition of the agencys enormous success in designing creative and effective Hispanic and multicultural communications for its clients and enables the agency to align more closely with McCann Worldgroup in order to tap in directly to McCann Worldgroups capabilities and resources” said Luca Lindner, President of McCann Worldgroup. Ingrid Otero-Smart, CEO at Casanova said: “The change respects the brand recognition of the Casanova name and the agencys strong culture while allowing Casanova direct and immediate access to McCann Worldgroup. This closer collaboration represents substantial opportunities for our clients and ourselves.” Over the past several years, as multicultural Americans are both mirroring and helping to drive mainstream American culture, many of the McCann Worldgroups clients, increasingly are turning to Casanova to deliver multi-platform communications and audiences. Under the leadership of Otero-Smart and CCO, Elias Weinstock the agencys robust client portfolio spans shared McCann Worldgroup clients as well as clients managed independently.
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