Casanova Pendrill approaches the Future for Ad Council

Casanova Pendrill presented its most recent work titled {Future;www.produ.com/publicidad/videos/index.html?Noti=10714} for Ad Council and National Highway Traffic Safety Administration (NHTSA) in the aim to raise awareness about the importance of using the right car seat for children.”We chose to give a positive message and not focus on the tragic consequences that can result from not sitting children in the right car seat, but on the future we ensure for them when doing things responsibly” commented Elias Weinstock, CCO at Casanova Pendrill.The commercial was produced in Spanish and English for the Hispanic and the general market and the creative direction was under the responsibility of Fernando Poblete and Patricio Luna.