MERCADEO Versión en español

Casanova//McCann present Improved Pancakes for Denny’s

Liz Unamo| 14 de julio de 2016

La campaña está dirigida al mercado hispano

Telling mom there are some pancakes that might be better than hers is always hard. That’s why the Hispanic agency highlighted the quality of Denny’s pancakes and the new recipes, enjoying them together with the family in its most recent work titled Acting Lessons as part of the campaign Improved Pancakes. The marketing initiative promotes the new Buttermilk pancake. “Pancakes are a staple of Denny’s all–day breakfast culture and while our guests told us our former pancakes were good, we knew we could do better than good” said John Dillon,Chief Marketing Officer for Denny’s. “As one of America’s greatest comfort foods, it wasn’t surprising the feedback we received said that the majority of people think the best pancakes are actually those made by themselves, friends or family at home. So as we set out to upgrade our own pancakes, we knew we had to create a recipe that was so good it would even top those being made in kitchens across the country. Now, we feel our new pancakes are not only improved, but may even be better than what our guests’ favorite pancake makers create at home” said Dillon in a statement.The creative team included: Elias Weinstock, VPE/Creative General Director; Alejandro Ortiz, VP/Creative Director; Gino Ginocchio, Copywriter; Ricardo Rivera in the art direction. The production company was Basecamp, Directed by Kacho López, and the executive production was under the responsibility of Mary Pepper, and the edition and post production belonged to Dustin Stephens, P.S.260, NY.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.