La campaña está dirigida al mercado hispano
Telling mom there are some pancakes that might be better than hers is always hard. That’s why the Hispanic agency highlighted the quality of Denny’s pancakes and the new recipes, enjoying them together with the family in its most recent work titled Acting Lessons as part of the campaign Improved Pancakes. The marketing initiative promotes the new Buttermilk pancake. “Pancakes are a staple of Denny’s all–day breakfast culture and while our guests told us our former pancakes were good, we knew we could do better than good” said John Dillon,Chief Marketing Officer for Denny’s. “As one of America’s greatest comfort foods, it wasn’t surprising the feedback we received said that the majority of people think the best pancakes are actually those made by themselves, friends or family at home. So as we set out to upgrade our own pancakes, we knew we had to create a recipe that was so good it would even top those being made in kitchens across the country. Now, we feel our new pancakes are not only improved, but may even be better than what our guests’ favorite pancake makers create at home” said Dillon in a statement.The creative team included: Elias Weinstock, VPE/Creative General Director; Alejandro Ortiz, VP/Creative Director; Gino Ginocchio, Copywriter; Ricardo Rivera in the art direction. The production company was Basecamp, Directed by Kacho López, and the executive production was under the responsibility of Mary Pepper, and the edition and post production belonged to Dustin Stephens, P.S.260, NY.
Casanova//McCann se suma al Red Nose Day para apoyar a los niños
