MERCADEO Versión en español
Carlos Martinez of Conill: Weve taken steps to direct the energy of our talent along the same path the market is taking
3 de diciembre de 2012
Weve taken steps to direct the energy of our talent along the same path the market is taking, Carlos Martinez, president of the California-based agency Conill, assured PRODU in giving his view of what was best for the agency and for the Hispanic market in 2012, as well as what we can expect in 2013. Martinez said that in 2012 the biggest news in the Hispanic market was the impact Latinos had on the elections as they turned their potential into action, and also how figures from the 2012 Census showed the influence Hispanics are having on the United States.With regard to the best moves the agency made in 2012, the executive said we put a lot of emphasis on challenging our people to embrace the way our business has come to an intersection of creativity and technology and to lead our clients through this new world to find their future. The addition of Ludwig Ross as executive creative director was a very important step in the right direction.He also noted how exciting it is that digital technology has come of age, creating new tools and becoming an integral part of the creative process.2013 is expected to be a year of continual transformation both for the market and for Conill. Were going to present work outside the Spanish language and campaigns over the most sophisticated platforms like addressable TV, Martinez said.
