MERCADEO Versión en español
Cannes Lions Young Marketers Academy offers training found nowhere else
Patricia Molina| 14 de abril de 2014
El curso Mercadeo para Jóvenes se realizará durante la semana del Cannes Lions
The Cannes Lions Young Marketers Academy returns to the International Festival of Creativity for the fifth year and with new sponsorship: the renowned brand and communications agency Dentsu Aegis Network will be supporting this program of specialized career training.The course will be given during Cannes Lions week in France between June 15-20, and is designed for young people under 30 years old working in client-side marketing. The focus will be on four key subjects: the case for creativity, communication strategy excellence, best-practice agency- client relationships, and the modern brand. The program will be directed by Jim Stengel, ex- marketing director at P&G, with such experts for academic tutors as Suzanne Tosolini and Serfi Altun. Dentsu Aegis Network is dedicated to helping the new generation of brand leaders and will actively support the range of Cannes Lions Academy activities while providing access to truly inspiring presentations.This is an absolutely transformational experience for young leaders. I continue to receive notes from our graduates on the difference this week has had on their business and on their careers. It is my favourite week of the year! Jim Stengel said.The price of the course is 2,530 ($3,508) and also includes entry to all four awards ceremonies, the Young Lions party and the gala closing ceremony of the greatest annual meeting of the creative communications industry in the world.
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