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Cannes Lions Launches 2020 Festival And Announces Changes
Liz Unamo| 28 de octubre de 2019
Simon Cook
Cannes Lions launches the 2020 Festival by announcing the Content Agenda themes, alongside the launch of the Creative Business Transformation Lions. New elements of the Cannes Lions International Festival of Creativity, taking place from Monday 22 June – Friday 26 June 2020, were devised through industry-wide consultation and in-depth research with the global branded communications community. Cannes Lions gathered feedback from over 1500 customers and executed 100 in-depth interviews with industry-leading Chief Marketing Officers, Chief Creative Officers, brand leaders, strategists and CEOs to inform the 2020 Content Agenda’s eight themes. Each theme is shaped around the most business-critical areas of branded marketing and communications and the Festival now invites the industry to apply to speak on stage and enter their content submissions. Simon Cook, Managing Director, Cannes Lions, said: “In response to industry need, the 2020 Cannes Lions content themes will set the global agenda for the industry and help us all navigate the year ahead. We look forward to seeing a hugely diverse set of expert speakers from across the breadth of creative and cultural disciplines. Our community attends the festival to learn from best practice, make valuable connections, and take away tools and techniques that will accelerate business and personal performance and unlock creative potential.”
Diario de Hoy
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