Cannes Lions Spike Lee
Cannes Lions has announced the first honorary Creative Maker of the Year award as part of the 70th edition of the International Festival of Creativity. The inaugural award will be presented at the Festival to legendary filmmaker, screenwriter, actor and producer, Spike Lee. When the Festival was founded in 1954, the original Lion was created to recognise world-class creativity in TV and Cinema advertising. Seventy years later, this award honours that heritage, and will celebrate an increasingly broad mix of creative makers who will bring ideas to life into the future. Simon Cook, CEO of LIONS, said, “We know that world-class creative work takes so much to deliver. Since its inception, Cannes Lions has always been about the makers and the creatives who walk through walls to realise their vision. Going forward, this award will honour creative makers, from any discipline who are inspirational beacons for our whole community. In our 70th year, it seems appropriate that the inaugural Creative Maker award should go to a director. It’s a huge honour to present Spike Lee, one of the most influential figures in contemporary cinema and culture, with this accolade live at the Festival. Spike embodies the spirit of this award as a maker that strives to make creative stories and show the world what they can only see in their imaginations.”The award, supported by Black At Cannes, honours multi-Lion award winner Spike Lee, whose unparalleled body of work has made an indelible mark on filmmaking, television and the creative industry. And as the founder of his own creative agency, Spike DDB, his mission has been to help brands change the world by keeping pace with culture.
Cannes Lions concede el Lion of St. Mark a Susan Hoffman, CCO de Wieden+Kennedy