MERCADEO Versión en español
Cannes Lions awards Microsoft with Creative Marketer of the Year
Liz Unamo| 11 de mayo de 2021
Microsoft Xbox Adaptive
Cannes Lions has announced that it will honour Microsoft as this year’s Creative Marketer of the Year. The accolade is presented to an advertiser that has amassed a body of creative and Lion-winning work over a sustained period of time, and has established a reputation for producing brave creative and innovative marketing solutions. In 2019, Microsoft won 11 Lions, with McCann New York’s ‘Changing the Game’ for the Xbox Adaptive Controller winning five, including a Grand Prix in Brand Experience & Activation as well as a Titanium Lion. Other stand-out winners have included McCann New York’s ‘Make What’s Next’ campaign focused on STEM for International Women’s Day, which in 2017 received a Glass Lion for campaigns addressing gender inequality; McCann London’s ‘Survival Billboard’ for Xbox /Tomb Raider, awarded 17 times in 2016; ‘DELQA’, an immersive installation created by Listen New York; Y&R Colombia Bogotá / Wunderman Colombia Bogota’s ‘FIFA 14’ for Xbox 360; and ‘Xbox Design Lab Originals: The Fanchise Model’ for Xbox Design Lab, which took seven Lions, including the Creative eCommerce Lion Grand Prix. Microsoft has collected Lions for a broad suite of products including Microsoft Cloud, Microsoft Kinect, Windows 7, Windows Vista, OneNote, MSN, Halo 3 Game and Xbox.Commenting on the award, Philip Thomas, Chairman, Cannes Lions, said: “What really stands out about Microsoft’s performance at Cannes Lions is that they’re winning Lions across a real breadth of products and geographies, which means they’re pushing creative boundaries throughout their entire business and the world. With CEO Satya Nadella stating that ‘marketing is one of the top drivers of our success’, it’s clear that Microsoft has unlocked its creative potential to drive growth. We continue to see more and more evidence of the power of creativity for business, and that’s why we recognise brands like Microsoft who are actively moving the needle on creative marketing.”
Diario de Hoy
Noticias relacionadas (5)
26 de abril de 2021
Conozca a los jurados latinoamericanos de shortlist para Cannes Lions 2021
26 de abril de 2021
52% de mujeres al frente del jurado de shortlist en Cannes Lions 2021
21 de abril de 2021
U.S. Hispanic Young Lions Competitions 2021 anuncia a sus miembros del jurado
