Cannes Lions announces Paul Hirsch of Doremus as Jury President for the new Creative B2B Lions at the 2022 Awards

Cannes Lions has announced Paul Hirsch, President, Chief Creative Officer, Doremus, as the inaugural Jury President to lead the newly launched Creative B2B Lions at the 2022 Awards. Paul Hirsch will lead the jury for the Creative B2B Lions, which celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses, to recognise creative excellence in the sector. The Creative B2B Lions were developed with input and research from industry experts, supported by the B2B Institute, a LinkedIn Think Tank and strategic thought partner. Commenting on the announcement, Paul Hirsch, President, Chief Creative Officer, Doremus, says: “For years, B2B has been an often-overlooked part of the industry landscape. But now, with a dedicated award at Cannes Lions, I’m looking forward to flipping that script and giving the talented people and creative companies that create groundbreaking work their due. As Jury President, my hope is that we can inspire creatives and embolden brands for years to come.” Philip Thomas, Chairman, LIONS, adds: “The Creative B2B Lions is reminiscent of the launch of our Health & Wellness Lions in 2013. The industry asked us to launch a Lion that will help to raise the creative bar for B2B, just as it did for Healthcare, and we are delighted that Paul, alongside his jurors, will set the new standard for global creativity for B2B brands.”