Papa: Lions Innovation es el terreno ideal para nuevas ideas
Cannes Lions has announced final details of the work entered for the 2017 Festival. After submissions were checked and validated, a total of 41,170 entries were received across 24 Lions.The nascent trend of clients entering work directly continues to grow strongly across all Lions, and is up 69% year on year.Jose Papa, Managing Director at Cannes Lions commented “The interest around the Creative Effectiveness Lion is very exciting. Not only does it chime with the Festival’s campaign for creativity as a positive force for business, but the work that wins here equips clients everywhere with the guidance and reassurance they need as they seek to become more ambitious creatively.”
