Change the Ref Florida
The Hispanic agency led by Luis Miguel Messianu was the winner of four Lions with its work for Change the Ref, Miller Lite and The Ad Council. it also made it onto eight shortlists in the context of the 2021 Cannes Lions Festival, In the Print & Publishing Lions category, alma was awarded a bronze Lion for its campaign Ballots Against Bullets for Change the Ref. As an associate agency, it scored a bronze Print & Publishing Lion and a silver Film Lion for Miller Lite’s Molson Coors. The idea was executed by DDB Chicago. In the Entertainment Lions For Music category, the production It’s Up To You won a bronze Lion. Lead contributors to the campaign were Pereira O’Dell, The Ad Council, Ab Inbev, the multicultural agency alma, David Miami, Joy Collective and Sesame Workshop.
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