MERCADEO Versión en español
Cannes Lions Philip Thomas: We are aware of the importance of the US Hispanic market
23 de junio de 2014
Philip Thomas, CEO of Cannes Lions, spoke with PRODU during the development of the event, about the importance that the U.S. Hispanic market has taken, and also he shared his balance on the festival.”We understand that the category of the Hispanic market is growing and many agencies from the general market today have specialized sections in the Hispanic market. It is an important scenario for us, since we are very close to those market specialists,” Thomas said.About to give more relevance to the market within the festival, Thomas explained: “As a festival, we show everything in a global context, and in this case the Hispanic market is a very specific area within the U.S. We are very aware of its importance, but it is more complicated than that, since we must ensure our relevance in many countries,” he said.Regarding the goal of Cannes, the executive said that “Cannes is about creativity, and to highlight the excellent work in different disciplines and that is why we are for, to meet and celebrate the best ideas worldwide,” he added.Before the end of the event, Thomas shared his balance. “This year, there has been a couple of very interesting things. The development of technology and work submitted for Innovation Lions has been extraordinary, and the category of Design has been very exciting as well. Other things that satisfy us this year has been the internationalization of the festival,” he finished.
