Sosa: La creatividad es un trabajo bastante divertido
“Good ideas are what moves this business” expressed Fernando Sosa, Executive Creative Officer from The Community in an interview with PRODU. He explains that tools such as “strategy, planning, will boost that idea, help it reach who it has to reach.”He believes that working in the industry is “fun” and amidst the campaign of the Cannes Lions International Creativity Festival, he stated that he would offer “the first cd of The Ramones”, which in his opinion, is “pure creativity.”The adblocking phenomenon generates the greatest challenge the industry has, assures Sosa. “Other challenges the industry is facing with consumers are: getting their attention and now serving and being relevant, which is more than just leaving a soda bottle in their hands” he says.
