MERCADEO

Cannes beat – Alejandro Santangelo of 2150 Editorial: We should generate an accurate connection between brands and consumers

25 de mayo de 2016

2016 Cannes Lions International Creativity Festival is thanking creativity in its new campaign. PRODU interviewed several industry’s leaders about creativity, among them Alejandro Santangelo, Senior Editor at 2150 Editorial. “For me creativity -particularly in advertising- is creating a new perspective about a product or service which had previous insights” he explained. If he could give a gift to advertising, it will be to those who lead the industry. “I’ll give them more education, beginning with clients. With more education everything can be solve.” The challenge established with consumers some decades ago continues to be in force, he said. “Anyway, I believe that we should generate an accurate connection between brands and consumers. We need to bond with the brand in order to spend our money on it. This hasn’t change in the past 50 years. The challenge is the same.” There are many products nowadays with several intrinsic values, he said. “When purchasing, the consumer chooses either-or depending on these values.”

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image