Ortega: Deben desarrollar un norte que sea muy claro y brillante para tener éxito en campañas sociales
27 million Latinos are eligible to cast ballots this year, according to the Pew Hispanic Center. With this in mind, Burson Latino partnered with the social media marketing platform, TINT to create Latin Voices and Votes. This bilingual website, aimed to Hispanics, went live on Friday evening and will be available until Tuesday 8th, delivering approximately 100 hours of real time social content, news and live video coverage of the 2016 U.S. presidential election. “TINT is the perfect partner to help us create this social media hub that will serve as a resource for media, clients, marketers, influencers and others who are following the election. This exciting partnership will give everyone following the election access to our team’s real-time analysis and point of view—in both Spanish and English” said Jorge Ortega, EVP Managing Director at Burson-Marsteller in Miami, in a press release announcing the alliance. Burson-Marsteller used proprietary digital data analytic tools to identify Hispanic news sites, digital influencers and Hispanic business, political, and community organizations that are most active vocally on both the election and Latino issues, and they will curate content generated by them. The Burson Latino team also produced real-time video commentary and analysis throughout the coverage, made monitoring of the exchanges and created a platform for engagement between the visitors and content to the social media hub.
Alejandro Martínez de Dieste: 54% de los influencers en EE UU son multiculturales
