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Burger King crowned Creative Brand of the Year for 3rd straight time
Liz Unamo| 11 de julio de 2022
Creative Brand Of The Year
Burger King won the Creative Brand of the Year award at the Cannes Lions International Festival of Creativity for the third straight year, becoming the first brand to take that title in as many consecutive years in the history of the awards ceremony. This particular trophy honors brands that successfully use creativity to build their businesses. Of the 24 prizes won by the Burger King brand around the world, eight were taken by Burger King Brazil with four separate entries. That figure established BK Brazil as the network operation with the world’s most prizewinning campaigns at the 2022 Cannes Lions Festival, followed by Spain with three. The Burger King Bugado campaign, created by the DAVID agency, won two Gold Lions – one in the Mobile Lions category, which honors advertising developed for mobile devices, and in the Brand Experience and Activations category, which judges the startups that brands carry out directly with their clients. The Delivery TikTok entry won the Bronze Lion in the Direct category, while Impossible Combo and How to Explain? were honored with a Silver Lion in the Media category, both created by the DAVID agency and the second in collaboration with Zubi. Burger King closed its participation in the 68th edition of the Cannes Lions Festival with 24 Lions – six Gold, four Silver and 14 Bronze.
