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Bruno Lambertini of Circus Marketing: The Multicultural Market is Also Transcultural
Liz Unamo| 26 de julio de 2019
Bruno Lambertini
According to Circus Marketing founder and CEO Bruno Lambertini, the multicultural market was seen at the Cannes Lions Festival to be transcultural as well: “It’s a market that is constantly crossing borders and blurring limits. The entries that won prizes were concrete proof of how it has expanded.” At the festival the agency won two Lions in Media: a bronze for The Beer of the World Cup for Lala and another bronze for the Netflix entry Presidential Broadcast. “This 2019 was the best year for the agency. We submitted seven different works for six different clients from five different offices,” he said “Those entries included work for Uber, Netflix, Spotify, Northgate and Lala, all of which made us very proud. At the same time, there was advertising from the offices in Los Angeles, Buenos Aires, Mexico and Spain.” Lambertini´s statements are part of the monthly report FastFWD What’s on AdBusiness? Cannes Lions: Creative Identity of 2019.
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