MERCADEO Versión en español

Brazilian proposal was the winner of DDB Latina’s I Ideathon

12 de junio de 2015

The Same $alary Project was the winning idea of the I Ideathon by the LatAm region of DDB Worldwide, in the aim to seek a creative solution to the inequality women suffer. The Brazilian agency was the winner of the marathon. Their project consisted in giving an award to companies that had more salary equality between men and women. Nathalia Andrijic, Laura Varante, Luiza Madeira and Valter Bombonato were the leaders of the proposal. The other winning campaign was titled Las Mujeres Hacen Toda la Diferencia (Women Make all the Difference), by the group formed by André Presoso and Joao Mosterio from Brazil and that suggested women in DDBs Latin American agencies had a one day stop to reflect the absence in some of the agency´s key functions.The jury, made up by women leaders in different areas, thought that the winning idea was the umbrella for the others, because it gathers creativity, analysis, visual impact, strength and is executable. Juan Carlos Ortiz, President of DDB Latina and Creative Chairman at DDB Américas, told PRODU that it was an exciting activity, thanks to the luxury group, with high level influential women. “The internal participation of DDB Latina has been absolute, people worked 48 hours to present their campaigns. Ultimately, a thrilling event because it was created for a noble cause that was the pursuit of equality between men and women at work. It is gratifying to be able to see how this seed is planted from our own teams.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.