Imagen de Reflections From Inside
The organization The One Show published the final list with all the pieces that made the shortlist for the awards. The winners will be announced on May 12th, 2017, during the closing ceremony in New York city. Bravo Miami and CP+B Miami are the Hispanic market agencies that classified.The awards are distributed in a total of 12 categories. Bravo, together with the Paraná Films and VaporPost Miami awards, were nominated in the Online Films & Video – Short Form – Non-Profit category for their piece, Reflections From Inside, for the NGO, We Save Lives. Reflections From Inside was created with the purpose of raising awareness on the dangers of driving under the influence of alcohol. The campaign consisted in a tech activation that allowed Kris Caudilla, a convict with a 15-year sentence for drunk driving and killing a police officer, to talk in real time with men who saw their reflection in a bar restroom. The production process of the project took a year and a half and included jail visits and the coordination of several things with many Federal and State government.CP+B Miami classified with the Miami + Nickel Media y Halifax + Caviar teams in two categories: Innovation in Social Media Technology Software and User-Generated Content Technology Software, with the piece letgo for Commercializer.
Grupo Gallegos y Saatchi & Saatchi figuran entre las agencias jurado en The One Show
The One Club y Art Directors Club se unen para formar The One Club for Creativity
