MERCADEO Versión en español
Brands’ business on the rise with creativity as the driving force
Cristian Vergara| 11 de julio de 2023
Especial Cannes Lion 2023
The 70th edition of the Cannes Lions International Festival of Creativity received one of the most striking calls from the global advertising industry: the overwhelming importance of big brands, those that take the risk of exciting, of deeply movng, and above all, of affecting society in a positive way. This edition of the festival will be recorded with Argentina again taking first place in the “Latin American advertising Olympics.“ It took three Grand Prix, one more than Brazil, a country that has traditionally dominated the regional competition. For its part, Peru took a new Grand Prix to display back home, whereas an idea conceived in Colombia won the first Titanium Lion for China and alma DDB. We Believers, together with Republica Havas, left the mark of the U.S. Hispanic market on the event. SEE SPECIAL
