Pepsi es la primera marca en patrocinar un Momento Promotor en Twitter para el partido
Great Super Bowl advertisers are using a new strategy. From great brands like Amazon or Budweiser to financial services startup SoF SoFi, use intrigue campaigns on social networks instead of placing them in advance on YouTube as in previous years. According to specialists there has been a clear shift in mentality regarding marketing in the Super Bowl throughout the years. Before the Internet, commercials were revealed the same day of the game, and with the growth of YouTube, brands began to show their ads increasingly in advance. But now, brands are using social media to introduce surprise by gradually revealing what they will finally show the day of the game. Pepsi will launch a commercial during the game focused on its history within the music industry and is one of the half-time sponsors. But, aside from these traditional efforts, Pepsi is using social networks before the game. It is the first brand to sponsor a Twitter Promoted Moment for the game, and will also be part of the first live history of the Super Bowl on Snapchat, and already launched a hash-flag of an emoji that appears when the hashtag #Pepsihalftime is used.”We have a robust social and digital strategy. We are part of pop culture and need to be in a few different places” said Linda Lagos, Digital Marketing Director of Pepsi.
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