Alvaro Krupkin
Bonsai3 has produced a global campaign for the ESPN app with versions for Argentina, Australia, Brazil, the Caribbean, Colombia, India and Mexico. “It took two days of shooting, with seven actors on the set talking in all the languages” Bonsai 3 said on its website. According to Alvaro Krupkin, client services director at Bonsai3, the idea revolves around a strong, clear concept: the ESPN app is your best friend and life partner. “It’s a global campaign that speaks to sports fans around the world. Each fan has his own passions, his own favorite clubs, and sports, and the ESPN app has something for every one of them” the executive told PRODU. The campaign was directed by Pedro “Toto” Garcia, while the executive producers were Flavio Dumaine and Alvaro Krupkin of Bonsai3. The production was shot in Miami in December 2017.
