MERCADEO Versión en español

BMI and Muuseme conducted a successful panel aimed at graduate composers

23 de septiembre de 2014

La agenda estuvo cargada de contenido interesante acerca de todo lo que se debe y no se debe hacer para licenciar música

In a initiative driven by Carolina Arenas, director of the Hispanic market BMI, along with support from Daniel Salcedo, Partner and producer of Muuseme and accompanied by Ariadna Madrid, senior content producer of LiquidThread, the panel The music licensing hangout was performed in New York, aimed at graduates BMI composers. Aware of the misinformation that exists today among composers, Arenas and Salcedo were motivated to create this initiative to advise and clear doubts among composers.”The audience was of independent composers, who are in the process of launching their albums and looking for ways to market their songs. It was satisfying to see that not only Hispanic authors attended but also American,” Salcedo said to PRODU. The agenda was full of interesting content about all the dos and don’ts to license music; and how to work and negotiate with brands. “In my case, I had the opportunity to present the case of Muuseme for Honey Bunches of oats, in which we worked with content integration, music and brands, to show how we have integrated music into marketing,” Salcedo said.”Today, there are many ways for an artist to engage with a brand, but more importantly, composers, artists and new bands understand that the most important thing is to be honest and direct, and do not try to be what they are not because it is reflected and the consumer ends up rejecting content ” Salcedo concluded. Due to the success of this first edition, the organizers are considering replicating it on a larger scale.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.