MERCADEO Versión en español

Black Lives Matter has Hispanics reevaluating their relations with brands, says Conill’s Andres Talavera

Liz Unamo| 17 de agosto de 2020

Andres Talavera de Conill

According to Conill’s Junior Content Strategist Andres Talavera, the pandemic plus the consequent quarantine and the demonstrations calling for racial justice and equality have accelerated an evolution of consumer behavior. A sense of wokeness, a political term of African-American origin that means being aware of social issues such as the struggle against racism, “has amplified and is driving people deeper into the ethics, actions and history of a brand,” Adforum wrote in an article. Talavera notes that as a result of the Black Lives Matter movement, many brands have made important efforts to be more woke in their practices, including commitments to diversify their leadership teams, update advertising practices to make them more inclusive and even design plans to aid neglected communities. He gave as examples Target, which according to data from DiversityInc has two-thirds more Latinos in high administration posts than the national average, and Coca-Cola, “which has proven its commitment to Hispanic employees by covering the $500 DACA renovation fee for anyone who is part of the program.” “Consumers are putting their money where their values are. We might be entering a point of no return, where decisions to purchase a product or service are made based on the behavior and actions of the company offering it,” he said.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.