MERCADEO Versión en español

Bill Duggan Of ANA: The War On Digital Ad Fraud Is Winnable

Manuela Walfenzao| 25 de mayo de 2017

Bill Duggan, VP ejecutivo de ANA

Bill Duggan, Group EVP at ANA posted an article on the association’s website about the two top findings of their latest research with White Ops to measure bot fraud in the digital advertising ecosystem and where 49 ANA member companies participated. For Duggan, a headline of this new study might be “The war on digital ad fraud is Winnable! for those who pay attention and set proper controls.” The first finding is that overall economic losses due to digital ad fraud have been reduced. Fraud losses for 2017 are estimated to be $6.5 billion globally, down 10% from the $7.2 billion reported in last year’s study. The second finding is regarding gains among the 49 companies’ participants, due to the strategies and tactics they learned to help them fight fraud. “Extrapolating the results of these participants to the overall market would result in overall fraud losses for 2017 of just $3.3 billion globally” Duggan explained. Furthermore -he added-, the very best ANA member performers have shown even more dramatic positive outcomes, they project only $700 million lost globally to fraud in 2017. Duggan said that the report also provides recommended action steps that have been drawn from what the top performers have put into practice. These include: demanding transparency about traffic sources, including language on non-human traffic in terms and conditions, and setting the right metrics for success.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.