MERCADEO Versión en español
Better Stories is a graphic campaign by Dieste for DPA! which invites to adopt
Manuela Walfenzao| 3 de junio de 2015
La campaña gráfica utilizó canciones populares norteamericanas y las intervino para llamar a la reflexión
The NGO Dallas Pets Alive (DPA!) in alliance with the US Hispanic agency Dieste, launched an eye-catching graphic campaign. They used popular North American songs in which dogs are the stars, but in the lyrics exchanged dogs for exotic animals. They chose the Komodo dragon and electric eels to make eye-catching typographies, and at the end they placed the message that lead to the reflection Youre missing something. Adopt at Dallas Pets Alive. Both graphic pieces are participating in the 2015 Cannes Lions International Advertising Festival. The creatives that conceptualized and made the campaign are: Paco Olavarrieta, the agency´s CCO; Ciro Sarmiento, Executive Creative Director ; Raúl Méndez, Senior Writer; Erick Rodríguez, Senior Art Director and Gustavo Zapata, Chief of Art. The producing company was Masivo and the illustrator Carlos Nova. Did you like this piece? Share your opinión with #PalpitandoCANNES and follow us in @PRODUPublicidad
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