Beto Azout is a young entrepreneur, co-founder of SoStereo Music. His company offers consulting to find the appropriate music for projects that require it. They work together with advertising agencies, video producers and creators.”We are the first and only pre-liberated independent Latin music and independent international music. The curating, information and ease of licensing are our great differentiators”, he told PRODU. Current trends in the sector of musical technology mark the path that SoStereo is taking. The bet on a B2B business model, which is based on streaming services that help people discover music they like, and they also simplify the rights and licenses process.”In our process we realized that there is a huge gap between Anglo Saxon brands, in understanding how to reach their Hispanic audiences in the US and Latin America. Music is one of the best ways to reach an audience and often these companies don’t know where to start”, added Azout.For this year, SoStereo expects to gradually increase the main platform with more music, more diversity and more customer balance between industries; but, above all, they would like to determine where to expand, both regarding technology as well as partnerships.Azout believes the most important thing in a spot is authenticity. “Our generation responds very well to honesty. The language a brand uses to deliver it- the creativity, the story and the music- is determining”.
