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Best 2014: Engage Collectives Antonio Parada: We want to provide our positive share to changes that are experienced in the market
Patricia Molina| 16 de diciembre de 2014
Enjoying developing ideas to transform, influence and create memorable moments, was not enough to Engage Collective. Antonio Parada founder and director of the production house spoke with PRODU on a 2014 that was really positive, in every sense.”We closed the year with a campaign for Trolman Glaser & Litchman, a recognized law firm in New York, where thanks to the accurate vision of the creative team of MGSCOMM and with our director Elias Ressegatti we made distinct and memorable spots” Parada said. They included new talent on their roster like Ariel Danziger, Alexander Wright, Ian Allen Lim and Peter Odor. “Everyone with a fresh and different look than the usual,” he added. In addition to this, they added clients such as Kia Motors, Telemundo, FIBA, Rorrweilas and TG & L to its portfolio.One of the biggest challenges we faced this year was the development of the creative and animation of visual proposal for Cosculluela concert; an artist of Latino hip-hop. “There were two presentations at the Coliseo de Puerto Rico with full house, more than 17,000 people per function. Definitely a nice project full of challenges but with a rewarding side when seeing the work on the giant screens of the Great Venue and the reaction of public.”By 2015, Engage Collective plans to continue expanding the network of clients and talent. “We look forward to further developing creative pieces for the industry and opening new markets.”
