MERCADEO Versión en español

Beatriz Torres from ALMA: Results Aren’t Everything, But They Help To See If The Campaign Worked Out Or Not

Liz Unamo| 7 de marzo de 2017

Torres: Hubo muchas piezas en digital y en social media

Beatriz Torres, ALMA Associate Creative Director rates her experience as a juror of the 55th AAF Dallas American Advertising Awards, as one of huge learning. She also highlights the remarkable growth of the city proven by the large number of advertisers settling there. “It was very interesting to see how small clients understand the importance of investing in advertising regardless of their size, which leads to creative opportunities for local agencies.” She confesses that the jury was very diverse regarding gender, age, and ethnicity. “In fact, it was comprised with two women and one man. And the fact that women were majority wasn’t an ordinary thing.” As expected, she says, there were lots of pieces in the digital and social media category. “One of the pieces that caught people’s attention was The Journey, for Jarritos.” She adds that the most important thing is to have a good insight and concept. “There were very well-produced pieces with no concept, and that made them have a lower score. Those that had a good foundation also needed a good execution and strategy.”She warns that few case studies and campaign results were missing. “Results aren’t everything, but they help to see if the campaign worked out or not.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.