Beast’s Nicole Wasserman: Total market brought together the general market and the Hispanic market and we are all working in a multicultural marketing now

Nicole Wasserman, Director of Sales and Marketing at Beast, spoke with PRODU about the services of the publishing house for the Hispanic market in the United States, and how the total market approach has benefited the expansion. “Definitely, the last few years have been crucial to the Hispanic market and we are happy to be part of this growth. We are sure that both the market and creative ideas will continue evolving” Wasserman said.Bernardo Revilla, of Spanish origin and Kevin Garcia, a native of Miami, are the editors responsible for dealing with the Latino division. They recently completed projects for agencies like Conill; Lopez Negrete; Wing; LatinWorks for brands like Budweiser; Taco Bell; Bacardi; Bud Light; Verizon; among others. “Kevin Garcia has an excellent sense of humor to the comedy, while Bernardo Revilla likes more action and dialogue” she said.In terms of total market approach, Wasserman considered to have been positive for the industry. “I think it has brought more job opportunities for Hispanic agencies as they are getting projects that maybe in the past were not taken into account and are being more exposed today. I think it brings us closer to both markets and we are all working in a multicultural advertising” she said. From the beginnings of Beast Latin, Isabel Echeverry, founder of Kontakto has been in charge of representation, with her extensive knowledge of the Hispanic market in the USA.