MERCADEO Versión en español
BBQ Agency places its Firma on CBC products
webmaster| 20 de julio de 2016
La pieza es protagonizada por la actriz Fernanda Castillo
The Hispanic agency released its most recent work for CBC -strategic partner for Pepsico Latin America & the Caribbean- a campaign called Firma (Signature) for AMP 365 energy drink which it has marketed in Guatemala. The piece features the actress Fernanda Castillo and the actor Mauricio Ochmann. The spot is part of a campaign with optimum results, recording a volume growth of 78% in comparison to the previous year, according to data from César Solórzano Hernández, Group Category Manager at Core Brands CBC and Mario Andrés Acevedo, Energy Drinks Manager, CBC. Additional to Firma spot, the campaign includes another commercial called Superiores (Superiors) featuring Ochmann. The person responsible for the creativity of the TV and radio campaign was BBQ Agency, the production by Red Creek, and direction for TV by Pix Talarico and for radio, Tono Studios LA.
