BBDO wins Toys R Us account

The ad agency BBDO won the Toys R Us account. “We have nothing more to share, but will keep you informed”, said a spokesperson for the Toys R Us organization to the press. However, it is not clear if agencies competed for the business in a review or if there was a consultancy in the process.Escape Pod, from Chicago had been handling Toys R Us campaigns, but it is unknown if the agency will continue with that relationship. It is not the first time that BBDO works with Toys R Us. In 2007, for example, Contrapunto BBDO Madrid created a giant dinosaur wrapped in Toys R Us gift paper for the opening of local stores. This success is a relief for BBDO, who lost at the beginning of July the Bud Light account to Wieden & Kennedy.