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BBDO U.S. hires a woman as CCO for the first time
Manuela Walfenzao| 15 de julio de 2016
Robin Fitzgerald, nueva CCO de BBDO U.S.
BBDO named Robin Fitzgerald as its new Chief Creative Officer (CCO) for the U.S. The executive will assume her position in the Atlanta offices on September 12th. Her appointment marks a historical moment in the company: it is the first time a women takes this position in BBDO’s U.S. offices. She previously held the position of Executive Creative Director at CPB L.A. During her five years at that agency she handled high-profile brands, including Grey Poupon, Netflix, PayPay, Old Navy and Vitamin Water.”I love places that love making great work and am looking forward to making a lot of it with the team in Atlanta” said Fitzgerald in a statement.David Lubars, Global CCO at BBDO, said that Fitzgerald was hired solely on merit, after the agency met with male and female candidates alike. “I hired her because she’s the best person” explained Lubars. “Talent is our first criteria. And she gets today’s world. She gets technology, analytics. She’s a native to what’s going on in the world right now, and I feel she has the gravitas and leadership to be a great partner with Drew Panayiotou, CEO of the Atlanta office.”Along with Panayiotou, Fitzgerald will work with another female leader, EVP-Chief Strategy Officer Tricia Russo, who joined from Y&R Chicago in 2015.
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