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BBDO NY introduces the new spot Dial-A-Snickers
Manuela Walfenzao| 22 de septiembre de 2015
Campaña gráfica con los distintos tipos de Hunger Bars
As an extension of the current campaign Youre Not You When Youre Hungry, Snickers will replace its logo on some chocolate bars to turn them into Hunger Bars. The idea consists of placing common symptoms of bad mood caused by hunger, such as Loopy and Feisty, instead of the brand. To support the effort, BBDO New York launched an online commercial titled Dial-A-Snickers. The video takes place in a call center, where people report their friends and relatives who are suffering from hunger symptoms. An operator helps them, diagnoses the problem and sends the chocolate bar corresponding to each case.The commercial ends with the phrase: Your friends arent your friends when theyre hungry. Call them out with a Snickers Hunger Bar and the hashtag #EatASnickers. This story is a great fictional complement to the brand´s main campaign Youre Not You When Youre Hungry.Dial-A-Snickers is being promoted on the brands’ social channels. A supporting print ad will come out at the end of September.
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