MERCADEO

Avocados From Mexico Promote Health And Wellbeing at 2017 Super Bowl

Manuela Walfenzao| 2 de diciembre de 2016

Imagen de la campaña #AvosInSpace que se lanzó en el Super Bowl 2016

Avocados From Mexico will return to the Super Bowl with a message of health and wellbeing. The creative agency GSD&M developed a spot to convey U.S. consumers that avocados have good fat. “Our message for the 2017 Super Bowl takes on something that’s really important right now: health and wellbeing” said Kevin Hamilton, Marketing Director at Avocados From Mexico. “in the last years, believe it or not, this message hasn’t been part of the Super Bowl.” For this next edition of the American football championship, the FDA (Food and Drugs Administration) redefined the way in which the word “healthy” is used on nutrition labels and foods. In the new FDA’s recommendation, avocados are considered as healthy food. A 3′ commercial will run during the game, and a second 60′ version will be available online. “This campaign will be one of the biggest and certainly one of the more integrated runs that we’ve had” Hamilton added. GSD&M also developed the campaign #AvosInSpace, launched during the 2016 Super Bowl.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image