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Avocados From Mexico Brings Blockchain To The Big Game With Its New #AvoNetwork Platform
Liz Unamo| 24 de enero de 2020
Avo Network
Avocados From Mexico is excited to announce a new digital experience called #AvoNetwork to bring AFM’s Big Game campaign to life in the digital world. Leading up to the Big Game, the brand will host an interactive digital and social campaign that ultimately gifts prizes to consumers through a user experience rooted in AFM’s Super Bowl brand campaign. The digital activation will run from today, January 16 – Sunday, February 2.Avocados From Mexico is known for bringing innovative digital ideas to the forefront when it comes to supporting its Big Game campaign, and this year is no different, becoming the first brand to place its digital campaign assets in the blockchain.To bring this year’s bold idea to life, AFM has partnered with Reeve Collins, co-founder of Vatom Labs, a cutting edge platform for the creation and distribution of Blockchain-based smart media objects, called Vatoms, that shatter the former roadblocks of traditional digital advertising. Users will be able to collect digital objects, or Vatoms, that have real world value. “I’m thrilled to partner with the Avocados From Mexico digital team and partner agencies for this campaign,” said Collins. “They are always early adopters of interesting technology to showcase what’s coming next and what’s going to be impactful.”
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