MERCADEO Versión en español
Ascential and Cannes Lions to advance the Sustainable Development Goals Agenda
Manuela Walfenzao| 15 de septiembre de 2017
Savage: En Cannes Lions sabemos que la creatividad puede ser una fuerza positiva para el bien
It was announced at the start of the 72nd session of the UN General Assembly, that Cannes Lions will launch the Sustainable Development Goals Lion in 2018, marking a new drive to advance awareness of the Sustainable Development Goals (SDGs) that were unanimously adopted by world leaders at the United Nations in 2015 and encourage the creative industries to celebrate and support sustainability around the world.The 17 global goals represent a collective ambition to end poverty, protect the planet and ensure prosperity for all. The new award will recognize the world’s finest creative minds for work in which they champion the SDGs.This Lion will drive awareness of the SDGs and seek to harness the power of the global creative industry to accelerate progress towards their achievement by 2030. All entry fees generated by the Sustainable Development Goals Lion will be donated to projects that advance the goals, based on consultation with potential beneficiaries such as the United Nations, United Nations agencies, and NGOs.“At Cannes Lions, we know that creativity can be a positive force for good, and the combined power of the communications industry is formidable” said Terry Savage, Chairman, Cannes Lions. “Major players have been involved with the United Nations global goals initiative for some time and we’ve been proud to be able to give their work a platform.”The Sustainable Development Goals Lion will be developed with input from the UN and global experts ahead of entries opening in January 2018. A dedicated, multi-disciplined jury from relevant sectors and specializations with experience both in the industry and on global issues will judge an international spread of creative work across the 17 SDG categories at Cannes Lions 2018.
