MERCADEO

Arun Kumar Named IPG Mediabrands’ First Chief Data & Marketing Technology Officer

Liz Unamo| 28 de marzo de 2017

Hernán Lombardi y Daniel Burman

IPG Mediabrands announced that Arun Kumar has been named as the group’s first-ever Chief Data & Marketing Technology Officer. In this role, Kumar will focus on the development, prioritization and management of the group’s data, technology and applications. Kumar will continue to manage the global operations of Cadreon, IPG’s ad tech unit, which will play a key role in developing next generation platforms and products; he will also now oversee the Mediabrands Insights and technology divisions.Collectively, the group now reporting into Kumar will be responsible for all data-driven solutions and analytics infrastructure within Mediabrands, which once fully-developed and scaled will be leveraged to support the IPG network, including its creative and marketing services assets. As such, Mr. Kumar will report to Philippe Krakowsky, Chairman at IPG Mediabrands and Chief Strategy Officer at IPG.“We’ve previously stated that Mediabrands is the place where we will further invest behind our already-considerable data and analytics capabilities, so as to develop a data stack and platform that can serve all of our agencies” commented Michael Roth, Chairman and CEO at Interpublic. Arun Kumar commented “With IPG’s uniquely balanced offering – which includes substantial global scale in media, coupled with a wide range of the industry’s most awarded agencies – we can ultimately approach data in ways that inform our media activity, underlie our integrated marketing programs, and support our creative insights and storytelling colleagues in all communications disciplines.”

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image