Armando Hernandez Marca
The online music-streaming company Deezer recently chose MARCA Miami to introduce its Flow music service in the U.S. Armando Hernández, the agency co-founder and CCO, announced that the launch campaign focuses on Flow’s core benefit – the use of artificial intelligence and feedback from users to create an endless supply of tracks, resulting in a personalized and truly unique musical experience for each and every listener. “The campaign caters to the wide range of musical tastes in our general market and bicultural Hispanic targets, for people who don’t want to be pigeon-holed into a specific genre,” he said. Hernandez noted that the insight that inspired the campaign arose from the discussion taking place today around artificial intelligence. “Is it too intrusive? Will it take over our jobs or even the world? So we penned the phrase ‘Deezer Flow knows the music you love even before you do.’ We also know that our target loves music videos, so we produced the TV and digital videos to be more like regular music videos. They were directed by Daniel Azancot of In & Out Productions, who did an amazing job bringing our vision to life” he added. The creative confessed that everyone in advertising has a special brand or category he loves to work on, and one of those vital areas for Hernandez is music. “It has great power to connect people from every culture, and that fits right in with what we do at MARCA. Deezer is a truly unique client that has become part of our mission through its launch in the U.S. as a multicultural brand. We are thrilled to be its partner, ¨ he said.
MARCA y Deezer lanzan campaña que pone IA en el centro de la música
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