MERCADEO Versión en español
Apple and Google consolidate themselves as leader brands of 2014
Patricia Molina| 9 de enero de 2015
Apple y Google ocupan las primeras posiciones en el listado
Last January 9th, the brand Davis Brand Capital presented the 2014 ranking of leading brands, which evaluates the overall performance of the top 25 companies in the market. It is the only annual list of companies that demonstrate comprehensive balanced approaches to managing brand and intangible assets, providing an indicator of comparative strength and breadth of the total management of each company.The ranking reveals the strength and effectiveness of business evaluating the skills of enterprises to successfully manage brand value, competitive performance, strength of innovation, company culture and social impact.”The novelty of the top 2014 is the concentration of capital, including trademarks, patents and other intangible forms of capital” Patrick T. Davis said, founder and CEO of Davis Brand Capital. Apple and Google topped the list for the fourth consecutive year, beating Microsoft, IBM and General Electric.These four leaders in technology have also dominated the top spots in the rank since 2011. This illustrates the profound understanding of these companies to successfully manage brands, providing significant value to their customers to drive innovation and help shape the future. We also demonstrate their intense preoccupation about the concentration of its capital into financial, intellectual and talent areas.Download the complete list of 2015 ranking by entering {Davis Brand Capital;http://davisbrandcapital.com/wp-content/uploads/DavisBrandCapital-2014_DBC25.pdf}.
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