MERCADEO

AOL joins Havas to offer the programmatic purchases of marketing ads

Patricia Molina| 2 de agosto de 2014

The French advertising firm Havas, partnered with AOL on a programmatic purchases advertising program, giving both companies the opportunity to strengthen their presence in what many see as the most important advertising sector right now.The service of programmatic purchases of ads, an automated system for buying and selling advertising space, is increasingly popular. This is an efficient way in terms of cost-benefits for marketers to reach their target, based on consumer data from their records on the web.Through this partnership, the global branch of programmatic trading of Havas, Affiperf, will use the AOL platform across more than 100 countries, ONE, to provide marketers programmatic purchase offers of ads, from video to mobile.Tim Armstrong, CEO of AOL, has announced its desire to make the company a serious rival to Google in the matter. The company wants the editors and publishers across the spectrum of online advertising use their tools and software.The companies did not disclose the financial terms of the agreement, which is the first global negotiation of AOL with a major advertising agency.To Havas, it is an opportunity to increase their programmatic offer in an increasingly competitive market. “The market is so fragmented right now, we can only advance through consolidation,” Lawrence Taylor, head of programming Havas, said.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image