MERCADEO Versión en español
Anónimo México presents its graphic campaign for Chipikona
Manuela Walfenzao| 9 de junio de 2015
Las gráficas muestran el peligro de la nueva capa picante del caramelo
Chipikona, the candy with a gum center, launched a new version of the candy with a hot cover. For the launching, the agency Anónimo México made a graphic campaign conformed by three pieces: Tiburones, Toros and Zombies (Sharks, Bulls and Zombies). Each piece shows a cross-section of the candy in which the different layers that make up the candy can be appreciated and each one is carved to transmit different dangerous situations that stem from the hot cover. In Tiburones, millions of sharks appear approaching people who are swimming (in candy) around an island (of gum). The same happens in Toros and Zombies. The three have the phrase:Danger is coming. The graphics will be evaluated by the jury of the 2015 Cannes Lions Advertising Festival. The creatives behind the campaign are Rafael Martínez, CCO; Jorge Méndez, Head of Art; Carlos Allec and Aldo Chávez, Creative Directors; Gerón Ordóñez and Jorge Méndez, Art Directors; Alejandro Ortíz Izquierdo and Benjamín Pedrero, writers. Illustrations were made by La Mano. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
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