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Anomaly Wins Carnival Cruise Creative Agency Of Record
Manuela Walfenzao| 25 de agosto de 2017
La agencia Anomaly superó en el proceso de licitación a Droga5 y R/GA
Anomaly beat Droga5 and R/GA in the bid process and was chosen by Carnival Cruise as its creative record agency. The official announcement will be made on the week of September 5th. For almost a decade, Arnold served the cruise line as its creative agency of record.Carnival Cruise’s yearly paid media budgets is about $20-25 million, according to Kantar Media, nearly four times lower than what Arnold received when they won the business in 2008. But the cruise industry is currently booming and Carnival will likely launch a major effort to promote itself accordingly.
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