Diesel había trabajado con la agencia en el año 2000
Diesel appointed Anomaly Amsterdam as its global agency of record. The first creative work will be focused on the brand’s spring and summer collection and will debut in February. “Diesel’s success rests on its ability to reinvent itself to stay relevant and compelling without being locked in a beautiful past” said Nicola Formichetti, the brand’s Artistic Director. The Executive mentioned the importance of an agency partner that understands the changing consumer landscape and looks beyond advertising. “Together, we have developed a marketing strategy that translates Diesel’s appetite for bravery and provocation to today’s world” said Amanda Fève, Chief Strategist and Partner at Anomaly Amsterdam, in a statement.The upcoming campaign will be entirely integrated and includes TV, print and digital platforms.Diesel spent US$ 5.7 million on measured media in the U.S. last year, according to Kantar Media. In recent years, the brand, known for its provocative advertising, has worked with Amsterdam agency SuperHeroes and Fred & Farid Shanghai.
