Jim McNamara, presidente de Panamax Films and Pantelion Films, estará en la conferencia
The most successful marketing campaigns always score a touchdown in one area: relevance. Because relevance in messages, creation and delivery channels is necessary to establish meaningful relationships and for the brand to achieve Hispanic’s loyalty, since it is the most powerful demographic group in the United States. That is why AHAA: The Voice of Hispanic Marketing will center its upcoming conference on its agenda “Redefining Relevance”, in which the greatest exponents of marketing will meet in Miami from April 27th to 29th, 2015.The Annual Conference 2015 will continue increasing its level of excellence with the confirmed presence of the following lecturers:Brian Terkelsen, CEO, MediaVest USAJim McNamara, president, Panamax Films and Pantelion FilmsBob Pittman, presidente and CEO of iHeartMedia, Inc.Rick Gomez, SVP, Marketing, TargetPeter Hall, SVP, Marketing, Heineken AmericasHeidi Browning, SVP, Strategic Solutions, Pandora