MERCADEO Versión en español
Angela Diaz and Roberto Rodriguez of Paradox LA: Formats like Pokemon Go acknowledge that digital language bring closer all types of audiences
Liz Unamo| 9 de septiembre de 2016
Ángela Díaz y Roberto Rodríguez
For Angela Diaz, Head of Production, and Roberto Rodriguez, Producer at Paradox LA, the mix of entertainment and challenge is a successful formula, for which they consider that after Pokemon Go’s success we’ll see more executions in this format. “It is stimulating to see these types of formats confirming that digital language can relate to all types of audiences no matter the age, culture, or geographic location” they said. Talking to PRODU they explained they are a group of filmmakers, independent of whatever language is used “multiculturalism is in our DNA and we consider it a major plus when it comes to bringing our client’s pieces to life.” Virtual Reality it’s today and tomorrow, they assured. “You can create all types of strategies to reinforce brand image, generate retention, brand association and affiliation, to generate consumption, or simply to entertain.” Among the challenges they face –both said-, is convincing agencies, and advertisers about the importance of having a variety in inventory of pieces suited for different digital platforms. “The solution is not just in one single branded content video or a social media piece. These are means that lose effectiveness over a few days and that is why it is imperative to be constantly producing content. Our aim is to engage our clients with the quality of our work and maintain relationships with them for the long run.” Paradox LA was launched to the market with the support of Carbo Films and it focus in digital projects, branded content and 360VR.
