Ángela Díaz y Roberto Rodríguez
With the support of Carbo Films, Paradox LA has just been launched to the market. It will be focused on digital projects, branded content and 360VR. PRODU spoke with Ángela Díaz, Chief of Production and Roberto Rodríguez, Producer, who will be in charge of the new project.“We are a team of filmmakers and producers specialized in telling stories, whether 10-second or 10-minute ones, and regardless of the platform where they reside. What is really important is for a story to always be convincing and capture the viewer’s interest from the start and keep it, all the way until it ends. This is where we believe we can excel” stated Díaz and Rodríguez.Additionally, the production company is focused on designing productions that give priority to offer the best technology and the most talented human team. “Our directors are comprehensive artists; experts, not only in proposing ideas, but also specialists in knowing how to use technology efficiently to execute them. We are prepared to cover digital works of all kinds, including those with the most limited budgets.”They point out that the key factor to make branded content relevant is to know which is the adequate platform to place a content and not repeat what others have already done. “It is necessary to seek originality, make something fun and enjoy it while you are in the process.”
