MERCADEO Versión en español

Andrew Orcí From Orcí Advertising: Hispanics Are The Fastest Growing Segment In The U.S.

Manuela Walfenzao| 25 de julio de 2017

Orcí: Los insights hispanos tienen un impacto significativo en otros segmentos

Andrew Orcí, CEO at Orcí Advertising, said the focus of the agency is on the U.S. Hispanic consumer. “The Hispanic market continues to be the fastest growing segment of the entire market. In fact, for many brands and categories, it represents 100% of sales growth. Latinos are also growing more diverse in their media habits, that is why we reach them wherever they are with relevant targeted messages, including in mainstream channels” he explained. He says that research has proven that Latino insights have a significant impact on other segments, which is why many marketers are starting to lead their total market efforts based on their Hispanic approach.Orcí is creatively characterized by aiming at the audience’s emotions and by building strong brand/consumer relationships, with memorable campaigns. “We reflect Latinos, as they exist in their world. We know them deeply and we identify what’s trending and relevant for them” added the CEO. The agency stands out for constantly innovating in their processes. They work closely with partners such as Facebook and Snapchat, to understand new formats and look for applications that help their clients’ communications, such as chat bots or ads on Facebook canvas. An exciting recent project has been Honda’s 2017 CR-V National launch campaign. It had a moving spot on TV and then became the quest for a home for three dogs, with the help of their social media audience. All three dogs were adopted. “Best of all, the campaign earned Latino share of heart” he added. Dole’s Facebook community for Hispanic mothers is another of their big success cases since it has a huge social conversation that is fed daily.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.