Andrew Keller, director de la agencia creativa in-house de Facebook
Andrew Keller went from the world of agencies to become the Director at Facebook’s in-house creative agency. After both experiences, he said -in the framwork of the Advertising Week- that he has realized that create agencies are the key to free the Facebook platform. “I am happy to have let them know (agencies) that the things that they do are what we need the most, so we are just trying to work as close to them as possible and give them the tools to be awesome” he said. Keller also highlighted the importance of the spaces that have been created to share experiences, which help people come accross great opportunities that exist in services like Facebook’s. “If you offer them great content on mobile, Facebook is the place to do it” he said. Regarding vertical video, he said that the tests they did in August will be available for brands to tap into. “I think what I like most about vertical video is that it makes it clear you are creating content for mobile video, and that this does a good job in helping people understand they are living in a new mobile world.” Keller explained that, although they are working with Oculus on virtual reality, they are not doing it at the level of brands, yet. He preferred suggesting the use of 360 videos as a great way to offer an enveloping experience for brands.
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