MERCADEO Versión en español

Andrew Bosworth from Facebook: We are investing in virtual reality because we want to connect people

Liz Unamo| 27 de septiembre de 2016

Andrew Bosworth, VP de Ads y Plataformas de Negocios de Facebook

For Andrew Bosworth, VP Ads & Business Platforms at Facebook, one of the keys for innovation is the brand. “You have to understand what you are doing, you have to be structured, commit to take risks, start by scales.”In his speech during the closing of the 2016 IAB MIXX Conference, he explored how companies lose opportunities because they are not clear about what they are doing, which is intrinsically linked to identity. “To be clear about what one is doing is more important than what you are selling.” He gave the example of Kodak, which, in the 1960’s invented the first digital camera, but if they had pressured themselves, they would have beaten several competitors. “We are investing in virtual reality because we want to connect people, overcoming language barriers and because we want to do what mobile did, allow proximity and connection. Brands aren’t just companies’ names, they are also the technologies that connect and develop.”When he joined Facebook, says Bosworth, it was just a college network and they realized their product was connectivity, which is why their product is based on this point. “We don’t have a chance for excuses and mobile is the future of what is coming next.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.